This one-hour session will cut through the hundreds of data points your organisation is currently collecting and help you focus on the few that matter.
Together we will use existing frameworks to whittle them down into three clear categories and see if you are growing, converting, and retaining your audiences.
In this session, you will learn:
– How to choose the right metrics for your organisation
– Ways to align performance with your strategic goals
– What next steps are needed to bring your data together
This session is presented by James Akers – Digital Culture Network Tech Champion for Data Analytics & Insight. James presented a version of this session as part of the Arts Marketing Association Conference in July 2022.