What’s it all about?
It is accepted by most working in digital marketing and communications that video is one of the keys to grabbing people’s attention online and getting those all important messages across.
Video content is constantly evolving and whether you’re new to using video or have been using it for years, it’s a huge challenge to stay on top of what the best formats are for you and what’s the best way of using video to connect with your specific audience.
Should we be posting videos every day/every week/every month? How long should our videos be? Should we be spending £500/£5000/£50,000 on a video project? What style of video is right for us? Should we be on TikTok?
We have gathered together an expert panel covering a range of industries and sectors all of whom have seen real success through how they’ve implemented video as part of their marketing strategy. They’ll be answering these questions and giving invaluable insights into what’s worked for them and how they see things changing over the coming months and years.
Who would benefit from the event?
This event is aimed at anyone involved in digital marketing and comms. It’s widely accepted that video is a key part of any organisation’s digital strategy and this event is aimed to help you understand the range of video content (from user-generated/homemade all the way up to £100k TV style brand campaigns), what works for whom and how to tailor them to fit your specific needs and reach your specific audience. You know those questionnaires you fill out to find out the right breed of dog for you and your family? It’s kind of like that. But with video.
Who are the panellists?
Host – Paul Broadie, MD of Manto Films
Paul has been working in production for 20 years and since setting up Manto in 2009 has worked on thousands of digital video campaigns with a range of organisations including the UN, NHS Leeds, Leeds City Council, Yorkshire Tea, G4S and many more.
Ollie Ratcliffe – Head of Marketing at SALT Brewing & Taps, formerly Digital Marketing Specialist for Yorkshire Tea
Ollie is a digital marketing expert with experience both agency-side and client-side, working on major national digital strategies. He has experience in implementing a wide range of video content in particular during his years as Digital Marketing Specialist at Taylors of Harrogate (home of Yorkshire Tea and Taylors of Harrogate).
Katie Mallinson – Founder, former MD and now Director of Comms of Scriba PR
Katie established Scriba PR and built it up to be one of the most successful B2B comms agencies in the region. Over many years Katie has used video as a key tool for a range of her B2B clients, implementing video for case studies and testimonials, events coverage, animations and as one of the cornerstones of a major client’s social content strategy.
Andy Roberts – Communications & Content Manager at Leeds Hospitals Charity
With over ten years’ experience of working in the charity sector and with a background in design and content creation, Andy brings vital insight to our discussion. Andy has delivered high-profile campaigns as well as implementing successful in-house productions and leveraging user generated content so has experience of the full range of video productions.
