Beyond Crystal Balls: Future-Proof Your Digital & Marketing Career

“Beyond Crystal Balls: Harnessing Past Experiences to Future-Proof Your Marketing Career”.

A crystal ball to navigate the future is not that easy to find so a more sensible approach is to see what we can learn from the stories and events of the past. So much has happened and is now happening in the world of digital marketing, what can we learn from the mindset and experiences of marketers who have successfully navigated these sweeping changes?

Come along to this breakfast event and learn from our speakers how you can prepare yourself for whatever the future throws at you in your marketing career and keep your skills up to date and relevant.

This event will be hosted by MET Mentoring and the panel of speakers are from within the mentoring community in Yorkshire.

MET Mentoring, powered by MET Marketing, is a not-for-profit organisation that was established in 2020 to help support the growth and development of the marketing community across the North.

Navigating the future, keeping skills up to date and career progression are all topics that come up time and time again on the mentee application form. It’s the key areas that they look to their mentors for support and guidance.

Speakers:

Cat Daniel – Growth Marketing Director at Monzo Bank
Cat has continually remodelled herself from specialist roles in Marketing, Social Media, and SEO to ultimately become Growth Marketing Director for one of the most disruptive businesses in the UK at Monzo Bank. How can you be both a specialist, a generalist and a strategist?

Catharine Mcburnie – Head of Digital at Stowe Family Law
Having spent almost 20 years working across agency and client-side roles both in the UK and US, gaining the knowledge and experience to succeed in her career. Now Head of Digital in one of the region’s most exciting legal firms just a few years later, what enabled this transition?

Lawrence Christensen – Head of Brands at M&S
Lawrence is the definition of versatile. From PR within The British Library to Marketing Director at Benenden – he’s now spearheaded the relaunch of Brands through M&S. What’s the secret to securing and succeeding in so many different capacities?