The digital industry is facing a challenge currently - how to integrate user testing into Agile. Bolser and Simple Usability join forces to show you the perfect case study on how to make the two work in harmony in a full end to end journey. From this session you will discover:
What feedback from UX is useful in Agile project
Why the discovery phase is so key
What the key challenges are of fitting UX and design into Agile and how to overcome them
How to ensure internal and external teams work together in sprint timelines
How to show the value of user research
You’ll also get the chance to put our experts to the test with your questions.
Bolser are a digital agency specialising in UI/UX, working on global clients including EE, KFC, Microsoft, XBOX and Battersea Power Station. They scope, plan, create, develop and deliver bespoke end to end solutions across all digital marketing platforms.
Simple Usability is a behavioural research agency working with clients including Asda, Jet2.com, Morrisons, Virgin Trains, EE, McDonald’s, first direct and Sky Betting & Gaming. Over the last 15 years, they have evolved a UX research methodology that uses trusted psychology principles with innovative technology to observe customers’ natural behaviour, connecting clients with the needs and desires of their customers.