Vicarage Chambers, 9 Park Square East, Leeds LS1 2LH, United KingdomView Map
“Do you want to learn the vital techniques to take your digital marketing strategy to the next level?
As part of Leeds Digital Festival, jrc.agency presents ‘Running brilliant digital campaigns: Monitoring and measuring success with Google Analytics’.
Led by digital strategist, Jonny Ross (one of Yorkshire Business Insider’s ’42 under 42’), this one-day masterclass will help you explore and understand different ways of tracking campaign progress, whilst incorporating the use of analytical tools to measure success. As well as covering Google Analytics, you'll have an opportunity to play around with a variety of marketing tools and discover how they can be used to spot business opportunities. If you already run marketing campaigns and want to focus in on improving your results, this course is ideal for you.
By the end of the course, you will:
Understand how to strategically and effectively use Google Analytics, as well as a variety of other digital marketing tools
Understand how to measure website performance and use results to spot new business opportunities
Be able to use web analytic tools to understand in which areas budget can be focused
This course is packed full of handy, easy-to-use takeaway tips and tricks that are easy to implement and can help you achieve the best results.”