Big data is at the forefront of many firms' thinking regarding their structures and strategies. This is after all the era of consumer analytics.
To achieve and harness advantages in consumer analytics, one needs to build capabilities in this space. The problem is that we do not yet understand what constitutes a capability in consumer analytics and how this differs to marketing capabilities.
In this free online webinar, Professor Mat Robson will address this question.
Matthew Robson is Professor of Marketing at Leeds University Business School. He earned his PhD at Cardiff University. His teaching and research interests focus on international, strategic, and relationship marketing. Prof. Robson has published in many journals of international repute including British Journal of Management, International Marketing Review, Journal of International Marketing, Journal of Marketing, Journal of World Business, Management International Review, and Organization Science.
Prof. Robson currently serves on the Editorial Advisory Boards of British Journal of Management, International Marketing Review, Journal of International Business Studies, and Journal of Management Studies. His classroom teaching and doctoral supervision work spans several areas of (international) marketing strategy. Prof. Robson has been involved in consultancy work for Cummins, Holiday Inn, and General Motors, among other firms.