Room RB205, Leeds Beckett University, Rose Bowl 99 Portland Crescent Leeds LS1 3HJView Map
It's a fast-paced practical session guiding you through the complete process from customer identification through ideation to sketching out the product - all in under 3 hours! We will share real world examples of how this system has been applied and the products that were born out of it.
This session will be of particular value to entrepreneurs looking for their next idea, marketeers and especially those with an interest in digital.
Show-and-tell MBP real world examples
Overview of rapid product development
Activity 1 - Persona development
Activity 2 - Identify POPs (Pain Points-Opportunities-Problems)
Activity 3 - Product identification (What - How - Why)
Activity 4 - Product sketch
Vote for best product
Tom Wild - Head of Strategy and Creative MadeByPi
A creative problem solver, Tom has worked with a range of multi-national companies to help analyse, define and create their digital strategies. Tom’s remit is to ensure user-centred design remains at the forefront of all creative.
Neil Kelley - Chartered Marketer Course Director, Leeds Business School
An educator and practicing marketer, Neil is an award-winning lecturer and Course Leader with the Marketing Subject Group at Leeds Business School. In addition to this Neil is a Chartered Marketer and the Lead Examiner for Digital Marketing and Mobile Marketing, at the Chartered Institute of Marketing.
Room RB205, Rose Bowl, Leeds Beckett University, Leeds LS1 3HJ