Yorkshire Building Society Digital Channels and Marketing: Dealing with everything, everywhere, all at once

Join some of the members of Yorkshire Building Society’s Digital Channels and Marketing Team for a panel discussion on how they deal with everything, everywhere, all at once.

Digital Banking is becoming increasingly fast paced, with emerging technologies shaping ongoing customer expectations; we also need to ensure we continue to meet the service demands of a growing customer base. The way we do this is through constant and consistent prioritisation and planning. But how do you plan for the unplanned?

In this session you will hear from people across different disciplines in the Digital Channels and Marketing Team at Yorkshire Building Society, as they discuss:

• How to manage volatility, uncertainty, and ambiguity;
• Balancing the need to constantly evolve the customer offering with keeping strong and stable services that meet current customer needs;
• And the mindsets that our teams need to have to deal with everything, everywhere, all at once.