SEO can feel like a constantly moving target – algorithm updates, endless tools, conflicting advice and more platforms than ever before. But, at its core, great SEO still comes down to a few timeless principles.
In this session, we’ll cut through the noise and break SEO down to what actually matters to both users and algorithms today. If you’re looking to regain control of your search strategy, this session will help you focus your efforts, ditch the dead weight, and build a streamlined search presence that will withstand the years to come.
Malcolm Slade, Performance Director, HUB
Malcolm Slade is a powerhouse of digital marketing knowledge and expertise. With a 22-year career spanning SEO and performance marketing, Malcolm has led projects for countless household brands such as Disney, Tesco, Waterstones, Greggs, PrettyLittleThing and Virgin Holidays, and has previously held director titles at agencies including CreativeRace and Jaywing/Epiphany Solutions.
Sanjay Purewal, Head of SEO, HUB
SEO has been Sanjay’s bread and butter for over 10 years. Having worked across agencies and brands, his strengths lie in technical audits, content strategy and improving organic performance. Game-changing SEO strategies that have transformed the online performance of brands such as Thortful, Irwin Mitchell and Fasthosts? That’s all down to Sanjay.
09:00 Arrival, networking and breakfast
09:30 Session starts
10:15 Session ends
