Business & E-Commerce, Social Media, Marketing & PR

Google’s Optimization Score is gamifying “good practice” for paid search advertising.

But is what’s good for Google also good for advertisers?

Does automatic bidding beat manual bids set by a human expert?

Can an AI conversion optimiser reduce your cost per lead?

Should you trust a machine to write your ad copy?

We’ll look at the good, the bad, and the ugly of Google Ads’ optimisation score and automation.

Why your Google Ads Optimisation Score is too high and what to do about it
24th Sep 2021 9:00am - 9:45am
Hosted by Sharp Ahead

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