Where Did All Our Traffic Go? Understanding Clickless & Social Search in 2025

Organised by Principles Agency

Traditional SEO isn’t broken… but search has changed.

More specifically, it’s diversified. If your traffic’s taken a nosedive and no one can figure out why, you’re not alone — and you’re not failing. From Google’s zero-click results to Gen Z heading to TikTok instead of typing a query, search behaviour is shifting fast.

In this talk, Nicci Mills (Director of Digital Experience at Principles Agency) will unpack what’s really happening to search behaviour and what marketers need to know about the age of clickless search and social search.

We’ll cover:

  • What clickless and social search are (and what opportunities they offer)
  • Why your next search strategy needs to account for TikTok, Reddit and Pinterest
  • How to turn traffic losses into visibility wins
  • How to have the “where’s our traffic gone?” conversation with your C-suite – with confidence, not panic

Expect insights, real examples, and clear actions for evolving your search strategy in 2025 and beyond.

This event is aimed at: Brand-side marketers and digital leads who manage SEO or report on web performance. Agency-side strategists and SEO specialists who want to stay ahead of changing user behaviour. Especially relevant to brands with e-commerce or lead generation websites where traffic = revenue. Anyone feeling the pressure of dropping organic traffic numbers – and looking for answers that go beyond “it’s a Google update”.

Speakers Include:

AI & Machine Learning, Marketing & PR
24th Sep 2025
10:00am - 10:45am
Organised by Principles Agency
Wizu, 46 Park Pl, Leeds, LS1 2RY
Physical
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