Most people in tech now use AI every day. Very few are running their business on it. This early-start session on the first morning of Leeds Digital Festival is about the gap between those two things, and how to close it.
A few months ago Jonny Ross was a heavy AI user and still the bottleneck in his own business. Every output needed him to carry the context. The tool was brilliant; the business ran on his memory. Today his agency runs on an operating system where AI holds the memory, sits in defined roles, and follows the rituals that used to live only in his head. One of those roles is a CFO that reviews his pricing. It has no problem telling him he is charging too little.
You will leave knowing the three layers that turn AI from a clever tool into an operating system: memory, roles and rituals. Not more prompts, not another list of tools, the structure underneath. It is the difference between using AI and running on it.
Founders, MDs and senior operators who already use AI and want more from it. You do not need to be technical. You do need to run something.
Jonny Ross is a Fractional CMO with more than 27 years in marketing and growth, embedded in the leadership teams of scaling businesses across Yorkshire and the North, and the founder of Fleek Marketing. He runs his own agency on the AI operating system this talk unpacks.
Everyone who comes gets a practical takeaway to put this to work in their own business, sent through after the session.
Seats are limited to 55, so book early. Come for the 8am start on day one of the Festival, and leave with a system, not just ideas.
Tea and coffee provided from 8am, courtesy of the NatWest Accelerator.
Fractional CMO, Fleek Marketing
