Marketing spend hasn’t dropped. Activity hasn’t dropped. Results have. If that sentence strikes a chord, then this session is for you.
Scaling businesses are hitting a growth ceiling, and it’s rarely the channel mix that’s actually broken.
Search is going dark, discovery is increasingly AI-mediated, and paid channels are getting more expensive and less trustworthy.
Most teams respond by fine-tuning the channels. That’s treating the symptom, not the cause.
We think the real problem is what we call the ‘graveyard of the middle’. Businesses that have never ruthlessly answered who they’re for and what makes them worth choosing over the alternative.
No amount of channel optimisation fixes that. This session will show you why.
We’ll open with real challenges pulled straight from client work; chances are at least one will sound familiar.
From there, you’ll self-score your own business against our foundational building blocks framework, a practical audit that maps how effectively you’ve set yourself up for marketing success.
We’ll pool findings across the room, get a live read on where the gaps sit most often, and close by walking through what actually filling those gaps looks like in practice.
Founders, CEOs, and marketing leads at scaling or recently funded businesses who know something isn’t converting the way it should, but haven’t had the time or distance to work out what.
A specific, honest gap assessment against your own GTM, not generic advice, and the framework itself to help guide an action plan to getting your GTM working again.
There will be water, tea and coffee available.
Managing Partner, Open Velocity
Senior Partner, Open Velocity
