Watch Your Tone!

Watch Your Tone!

Who do you think you’re talking to?

A successful and strong brand can be recognised by the tone of its voice. It’s a vital and distinctive aspect of branding.

Getting your brand’s tone of voice right and then making sure it “sounds” the same across all your comms can make or break a brand. It’s key in building audience trust.

If you’re working in internal marketing and comms, are a branding professional, or even if you’re a solopreneur wanting to give your marketing an edge, then this workshop is for you.

By helping you find your brand’s tone of voice and providing handy tips for avoiding common tone-of-voice pitfalls, you’ll complete the workshop knowing you’re armed with practical steps to ensure your brand’s tone has the voice of a (digital) angel!

Look Who’s Talking!

This workshop will be run by Annabel Carington, Managing Director of Carington Creative Ltd, a brand strategy and PR agency based in Leeds. Annabel started her career as an internal marketeer and PR manager before moving towards the related communications field of journalism, as well as accumulating experience running and growing various businesses — both her own and other people’s! She returned to a career in verbal branding in 2004 and founded Carington Creative in 2021. Her approach to helping businesses is firmly rooted in an understanding of brand as fundamental to a comprehensive, growth-focused business strategy.