Content with a purpose; that’s our motto. Content is, always has been, and always will be KING, but what’s the point of producing video content without a clear narrative or purpose? How should you use your content strategy to tell your brand’s story to the audience you want to connect with?
Well, the content team at Hatch has the answers and, in this session, will take you through the importance of brand storytelling and how you can build engaging and compelling content strategies around this.
The session will include:
- Audience: The keys to identifying your core target audience, and how best to impactfully reach them through data driven research;
- Purpose: What story do you want to tell? And why do you want to tell it? Creating a visceral reaction to the content;
- Alignment: How we cohesively bring together the brand, the story, and the audience;
- Visual delivery: Best practices for creating standout results.
Speakers:
- Roam Hamilton – Content Manager, Hatch. Roam has 9 years of experience in Content Production and has worked on producing some major video projects for a variety of clients. He loves developing creative content strategies and working with the team to bring these to life. His only flaw is he’s an avid Leeds United fan;
- Harry Ovenden – Producer, Hatch. What Harry can’t do with a camera isn’t worth mentioning. He has outstanding technical ability with both video and photography. This is matched by his skills in the editing suite where he creates world class content working in tandem with our design team.
Suitable for people of all levels of experience whether you’re behind the camera or the one planning out the campaign. Ideal for those looking at ways to bring your brand story to life. Drinks and snacks will be provided.
Photo: The Hisense for Leeds United FC image relates to a project by Hatch.
