UX Strategy for Digital Transformation

Event Details


Wednesday 1st May



The Box Leeds City ,
15 Infirmary Street ,
Leeds , LS1 2JS



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Digital Transformation projects are very complex projects that go far beyond simply designing or redesigning a digital solution. It’s about integrating technology into all the processes and departments of a business to drive change and to improve efficiency.

But what does it mean for a UX designer? Tackling such a project might seem overwhelming at first, and it’s often hard to decide where to start from.

Cristina’s talk will explore how to set up the strategy for such a project and how to then follow it through. Referring to a case study she’s recently worked on, Cristina will talk about the process the UX team followed and the key challenges to bear in mind, including:
– people management
– cooperation between design and technology
– how to jump from the present to the future
– which methodologies and tools to choose