We’ll take your thinking on a journey through the basics of using generative AI in communications to the role you can play in AI adoption strategy, innovation, and culture change. This session will help communicators understand how this is the new seat at the table they need to be strategic advisors.
Topics covered in the agenda:
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Insight, analysis and audience: Understand how to use AI insights to better understand your internal audience drivers and create impactful communications;
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Strategy and implementation: Discover how AI can be used to develop practical strategies to navigate internal challenges and seize opportunities effectively;
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Measurement and impact: Understand how focusing on outcomes drives impactful communication within your organisation.
Why attend?
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Gain actionable insights from industry experts;
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Elevate your internal communication strategies;
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Hear about how communicators are using AI.
Speakers bio:
- Rachel Tolhurst: Connect Lead – Internal Communications, Grayling.
Rachel is an award-winning communicator with over 25 years’ experience across financial services, aviation, infrastructure services, pharma and satellite communications. Her change experience spans communication for transformations, mergers, acquisitions, disposals and integrations. She is also experienced in managing communication audits and restructures, employee research and global campaigns. She is passionate about the value of data to measure impact and drive insight and improvement. Rachel was an International Association of Business Communicators UK&I Board member for two years. She trained as a mentor with Help for Heroes and applies these skills with fellow communicators.
