To affinity and beyond – how hyper personalisation changes everything

Event Details


Tuesday 23rd April

9:30 AM–11:30 AM


Round Foundry Media Centre ,
Foundry Street ,
Leeds , LS11 5QP



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This presentation is delivered by Method Analytics Ltd. We help brands and agencies solve their most challenging problems using data, AI and technology.

A fundamental shift has occurred in our collective habits as consumers. Technology has brought the world to our fingertips and our expectations have skyrocketed.

No longer are we willing to accept ‘one size fits all’ products and services and we demand that our wants and needs be satisfied instantly.

Hyper personalisation offers brands the opportunity to survive and thrive in this new order. Personalised web content, product range, pricing and everything in between delivers a highly compelling experience that keeps customers coming back, time after time.

We will explore what has caused this seismic change, what it means for brands and how they should respond. Practical steps will be outlined for implementing hyper personalisation in your business, from strategy through to execution.