Time is Tik-ing, So How Do You Make Your Toks…. Tik?

TikTok remains the talk of the marketing world, but not everyone is getting it right. Join McCann for an exclusive discussion on what wins, and what fails, on the addictive platform.

Perhaps one of the most striking takeaways from the latest data in 2024 is that TikTok’s total global ad audience is now almost as large as Instagram’s – TikTok ads now reach a global audience of 1.56 billion users each month. And with the typical TikTok session now lasting well over 5 minutes (double the average dwell time on Instagram), you need to be considering including it as part of your marketing mix ASAP…

But where to start? Join us to hear about our experiences from launching a host of client TikTok accounts during the last 12 months as we share our recommendations for success, highlight common pitfalls, and give you a best practice guide to get going. From strategy to content creation, we invite you to share your challenges, questions and successes.