TikTok: Social Media, Search Engine or Something Else Entirely?

TikTok has changed the game in the six years since its launch in the UK, challenging the likes of Meta and Google and threatening their place at the top of the social media and search respectively, but for many marketers, the platform is still a mystery.

In this session, our PR and social experts will take you through our approach to ‘modern search’, thinking about how PR tactics (both traditional and digital) can work hand-in-hand with social media to both learn from from and lead consumer behavior.

From TikTok driving more search volume than Google to understanding how you can gain press coverage from social trends, we’ll explore how PR and social media integration are the key to engaging your audiences and hitting your KPIs.

The session will cover:

• How can traditional and digital PR work hand in hand with social media;
• How you can gain press coverage from social trends;
• The sectors that are driving more search volume on social platforms than search engines, and insights behind search intent;
• Why PR and social media integration is the key to engaging your audiences and hitting your KPI’s.

Speakers:

• Jack Moore – Head of Social, Hatch. Jack has worked in social media for close to a decade, working with global, national and local B2C and B2B brands to devise and implement successful organic, paid, influencer and integrated strategies and campaigns;
• Aimee Crossland – Digital PR Lead, Hatch.

Drinks and snacks will be provided, as well as a post-event networking session in the Hatch ‘727’ Bar.