Customer standards for great digital experiences have never been so high, and expectations are only increasing.
Transforming your team or organisation to user-centric nirvana doesn’t happen overnight, it’s not just a matter of changing the way you work, it’s a shift in mindset. Wherever you are on your journey to being ‘user-centric’, we’ll look at trends, tactics and tools to help you foster a culture and processes that can support your efforts in making more usable and valuable digital experiences.
In this event, Andy Ingham (Designer Director at Parallax) and members of his design team discuss what being user-centric looks like today. How you can use systematic and design thinking to review and plan improvements for stronger outcomes whilst keeping strategic business initiatives in sight.
If you’re looking for takeaways and insights into influencing stakeholders, research, behaviours, processes and customer validation, this is for you. Now’s the time to start building a user-centric culture and empower your teams to deliver habit and behaviour-changing solutions.
6-6:30: Welcome, grab a drink and say hi