The Hybrid Production Approach

We’re collectively under pressure. To move faster, deliver smarter, and keep creative content sharp. Creating this content is changing fast – and hybrid AI and VP are part of this change. But only if you know how and where they ACTUALLY add value.

This event will be held at Tungsten Media in the studio, in front of our giant LED volume, featuring a “no-holds-barred” discussion about the process we took on a few of our most recent projects.

Followed by a panel talk – bringing together voices from the creative, production, strategy and commercial fields, to talk about how modern hybrid workflows are becoming essential knowledge across new briefs; from digital twinning, building living brand guidelines, content automation, and campaign delivery at scale! We’ll unpack what that looks like in practice and what YOU (whether agency, producer, creative, marketing or content-side) can do with it.

Whether you’re juggling the need for more formats, tighter budgets, or big client asks – without enough resources, this is a chance to explore the production tools that can actually help. You get to ask the questions, and we’ll show how a hybrid approach can fix the kind of problems content marketers deal with every single day.

What to Expect:

• Arrival & Welcome Drinks
• Introduction & Event Framing: Quick scene-setter on the session and why it matters right now
• Tungsten Keynote: Hybrid in Action… A look at who we are, and how we’ve used AI + VP on real campaigns
• Guest Speaker: An outside voice offering their take on the shift in creative workflows
• Panel Discussion: Projects, Problems, Payoff: A cross-disciplinary conversation on how going hybrid is reshaping creative production
• Audience Q&A: Ask your questions, bring your challenges and fire away!
• Networking, drinks + studio time: Stick around to explore the space, meet the team, and see the VP setup