The growth of CRM systems as a solution to the single customer view has arguably increased the complexity that organisations must battle with to serve that customer. Operational leaders and process owners struggling with complex workflows and seeking a single customer view solution beyond traditional CRM.
The problem is that they sit on top of, but are not a true part of, the systems that are really doing the work. They can tell you what a customer did, but not what a customer is doing, right now. And that’s before you find you have to migrate ALL of your data into that CRM in order to get any real value out of it.
We’ll share several solutions that we have built to act on customer data where it resides, linking together complex and legacy systems in a transformative way to create a new view, a single pane of glass, into your organisation and the way it really works. Bold claims, we know, but come along and hear where this is working in the real world.
Data Services Director, CDS
