Will Saunders, founder and creative director of Good Will Studios, has developed a simple 4-step brand building framework that cuts the confusion and helps sustainable businesses scale up and make a bigger impact.
If you’re developing a sustainable solution, or using tech to tackle the climate crisis, you need to be able to stand out and confidently tell the world about it. Whether you’re seeking investor funding for a brilliant idea, taking your product to market, or responding to ever changing consumer demands to keep your edge, you’ll come away with fresh ideas and a strategy to make it happen.
Based on 15 years of experience in the creative industry, and developing brand strategies and creative design for social enterprises and sustainable businesses, this workshop sets out the important steps you need to take to cut through the noise and succeed. Learn from leading brand examples who have paved the way, and discover the tactics that all successful brands use, and apply them to tell your own sustainable tech brand story.