Understanding the role of digital and why it isn’t King.
In a digital world, digital is the only answer, right?
Wrong.
This session will help you understand the role of digital and develop your understanding of where digital fits in the marketing process, identifying the short falls and helping you develop a more agnostic, broader understanding of channel marketing and the role of on and offline in marketing.
The session will be led by Simon Bollon, founder and MD of strategic consultancy Boutique, one of the most recognised agencies in the North. Simon’s experience spans small and large network agencies and Boutique has developed an enviable reputation as the go-to agency partner for many of the North’s creative agencies as well as numerous brands. Simon is also Non-Exec to businesses across various sectors such as retail and recruitment and investor in several start-ups.
If you work in digital, this talk will highlight to you the tools, processes, models and strategies you don’t know exist.
Refreshments will be provided.
You will leave more bad-ass than when you arrived with an agnostic view to channel marketing, coupled with takeaways to revolutionise your approach and break the digital silo!
Remember – knowledge is power
