The Data Crowd – Festival of Data Session #3: Women in Tech & Data

Hosted by The Oakland Group & HyperFinity

A space for Data Leaders to collaborate, network, share ideas and hear from industry experts about common challenges businesses face today.

About this event

The Data Crowd is a community providing a secure space for Data Leaders to share ideas and experiences, build relationships and learn from industry experts.

The group will run regular in-person meetups throughout the UK, hosted by our partners The Oakland Group & HyperFinity.

For more information you can request to join The Data Crowd LinkedIn community.

Session #3 – Women in Tech & Data

Wednesday 28th September – 6pm to 8.30pm

Venue – Sky Betting & Gaming, 4 Wellington Pl, Leeds LS1 4AJ

Join us for a celebration of all things Data, Leeds and Diversity. The Festival of Data brings together a host of amazing speakers including UK Leading Chief Data Officers and some of the brightest Data Engineering minds in Europe, this is an event to truly showcase Leeds as a leader in the UK Data landscape.


Session #3: Women in Tech & Data

6.00pm – Women in Data: Breaking the Tech Ceiling

7.30pm – Closing note from hosts

7.45pm – Nibbles & Networking

6.00pm – Talk #5: Women in Tech & Data: Breaking the Tech Ceiling

Talk #5 – Women in Tech & Data: Breaking the Tech Ceiling

How can we ensure our data-driven future is diverse? We’re opening up the discussion in this session around women in data – from practical advice to inspiring stories.

Join us for an inspiring panel discussion with female data leaders from ITV, Asda, Whirlpool, Studio, Card Factory and Sky Betting & Gaming. Plus quickfire recruitment tips with Focus 5 Recruitment and advice on returning to work after a career break with TechReturners.

Speaker line-up:

Nichole Tinnion, Senior Director – Business Delivery @ Asda: Nichole has worked in Asda Tech for the last 10 years. She has a passion for delivering products that not only improve customer experiences, but also Asda’s internal business data set to enable better decision making.

Nichole has been exposed to a lot of learning during the recent national launch of Asda Rewards. She loves creating and leading high performing teams and bringing others on the journey.

Fay Fletcher, Lead Data Scientist @ ITV: Fay supports ITV’s data science team to drive data innovation across the business. Through the use of machine learning within a data mesh architecture, the team creates products to transform the way data is used to create value.

Prior to ITV, Fay worked as a data scientist in the water industry, having transitioned into data science from an academic career in psychology. She’s passionate about combining behavioural science with data science to understand and predict customer behaviour.

Reema Vadoliya, Global Digital Analytics Manager @ Whirlpool: Reema is a data enthusiast, focused on telling transformational stories using data. Having worked in data and analytics since 2016, she’s worked in multiple key positions that support businesses to get value from their data. This includes supporting introspective thinking and facilitating challenging conversations to find those metrics that tell the most important stories within organisations.

Liz Lamb, Head of Data and Insight @ Card Factory: Liz has worked in data and insight for over 25 years, both agency and client side – including Millward Brown, Research International, Sainsbury’s and Debenhams. She’s also headed up teams at Royal Mail Post Office, Asda and NBrown.

During her career, Liz has directed insight, research, data, CRM, pricing and has also dabbled in marketing! She currently resides at Card Factory where she heads up their data and insight capability – building the team from scratch.

Vic Hardcastle, Head of Analytics @ Studio: Vic has 18 years’ experience in data and analytics, including roles at Co-op Financial Services, Swinton Insurance, in consultancy and at Studio. She started her career as a campaign selection analyst, then moved into insight and modelling, before moving into managing teams of insight and BI analysts. Her current team supports with reporting, insight, and data science services.

Outside of work, Vic has another (equally important!) job of raising two daughters. She also loves to play netball, walk her dog and socialise with friends.

Rachael Morgan, Head of Engineering and Test in the Data Tribe @ Sky Betting & Gaming: Rachael looks after those who build, run and maintain the data services used by the SBG business. From data models used in Safer Gambling to understanding the way our customers interact with our products, her team are the ones who work to make the best use of our data.

Fehmina Nawaz, Lead Business Analyst – Central Tech Strategy @ Sky Betting & Gaming: Fehmina leads a team of business analysts. She works on key strategic initiatives across SBG, focusing on large-scale change, optimising ways of working, and championing the value of business analysis.

Fehmina’s true passion is for business analysis and all things data, but her career has also taken her through resource and planning, data analytics, test, and more. She enjoys bringing people together to collaborate on complex initiatives, and giving people the freedom to innovate and be their authentic selves.

Fiona McCarthy, Director @ Focus 5 Recruitment: Fiona is Co-Director of Focus 5 Recruitment, working with growing tech companies to help them find fabulous new team members. Focus 5 are huge advocates of women in tech and do everything possible to get them into an industry that for so long has been male dominated. Fiona finds it amazing how the word ‘tech’ can initially put off so many strong female candidates. When you get past that, there are so many keen and able female candidates.

Beckie Taylor, CEO @ TechReturners: Tech Returners Co-Founder and Mum to Ethan and Emmie, Beckie is an executive coach with over 18 years of HR and people development experience. She has a focus on talent management, team effectiveness, continuous performance development, building a diverse workforce and flexible working. She has also acted as a global HR leader, spearheading business growth for international tech companies.


If you have any questions about this event or want more information about how you can get involved in the data crowd, please email [email protected]

See you there!

The Data Crowd – Festival of Data Session #3: Women in Tech & Data
28th Sep 2022
6:00pm - 8:30pm
Hosted by The Oakland Group & HyperFinity
Flutter HQ, 4 Wellington Place, Leeds, LS1 4AJ

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