The Agent Advantage: Putting AI to Work While Your Competitors Talk

Organised by Jaywing

Tired of the AI hype? Let’s build something that works.

Agentic AI is fast becoming another buzzword.  It is a powerful tool, but not suitable for every application.  Learn how to get the best out of it to deliver tangible marketing results.

Join us for an evening of straight-talking, practical guidance over pizza and prosecco, from the people who are actually building and deploying this technology for clients right now.

You’ve seen the LinkedIn posts, you’ve read the articles, and you get it – agentic AI is the next frontier. But there’s a gap between the endless talk and the practical steps you need to take.

You’re asking the right question: “This all sounds great, but how do I actually use it to improve performance and see a real return?” It’s a frustrating place to be, stuck between ambition and action.

We’ve designed this session to answer that question – specifically for the marketing leaders, brand managers, and strategists responsible for turning ambition into measurable success.

Learn from practitioners, not just commentators

At Jaywing, we’re not just talking about the potential of agentic AI. For us, it isn’t a future trend; it’s a reality. We’re a team of practitioners who have been rooted in data science for 25 years, and our Accelerator Lab is where we get our hands dirty engineering solutions.

We’ve been deploying AI solutions with clients since 2017 and we critically evaluate all the latest technology advances to understand how they can be used to drive marketing performance. This event is about opening up our playbook and showing you how we do it.

What you’ll learn

This isn’t another high-level talk filled with buzzwords. We’re going to give you a clear, actionable framework. You’ll leave knowing:

  • Where to start: We’ll show you some of the most effective, commercially-focused applications for agentic AI in marketing right now.
  • The practical ‘how’: We’ll walk you through the real-world process of developing and implementing an AI agent, based on our own experiences.
  • Proof it works: You’ll see tangible examples of the results we’re delivering for clients, with the numbers to back them up.
  • Your quick wins: Discover how to identify the best opportunities within your own marketing strategy and how to get started and generate value quickly.
This event is aimed at: Senior marketers, strategists and brand managers.

Speakers Include:

AI & Machine Learning, Marketing & PR, Innovation
23rd Sep 2025
5:30pm - 7:00pm
Organised by Jaywing
Jaywing, Globe Point, 1 Globe Road, Leeds, LS11 5FD
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