The initial hype around AI has passed. Now, business leaders face a more difficult question: how do you move from interesting experiments to a strategic, enterprise-wide capability that delivers measurable value?
While the UK has ambitions to be an AI superpower, a two-tier economy is emerging, separating the adopters from the laggards. Getting organised for AI, de-risking investment, and building a plan for growth have become critical business challenges.
We’ll provide a clear, actionable framework for the age of implementation, grounding the discussion in the practical realities of integration, governance, and real-world success.
What you’ll learn:
- How to navigate the UK’s AI inflection point and understand the trends separating the leaders from the laggards
- What it takes to get your business organised for AI, from building a Centre of Excellence to identifying your first ‘lighthouse’ projects to build momentum
- An inside look at the Google technology making this possible, from the enterprise-grade power of Vertex AI to the multimodal capabilities of Gemini
- How to bridge the gap between technology and business value, with real-world examples of how AI is already delivering tangible results
- A clear-eyed view of the biggest hurdles to adoption (like the skills gap and data quality) and the single most important step you need to take on your AI journey.
Who should attend:
C-suite executives, directors, and heads of department across marketing, digital, data, and technology who are:
- Tasked with developing and leading their organisation’s AI strategy
- Under pressure to move beyond experimentation and prove the commercial value of AI
- Looking for a practical framework for implementation, governance, and growth
- Responsible for future-proofing their business and maintaining a competitive advantage
