The Age of Decision Overload: How marketing leaders are tackling choice paralysis

The current storm that modern marketers find themselves in shows no sign of passing… in fact quite the opposite.

Fraught with more choice complexity than ever before:

Multiple tech-platforms…partners…channel options and agencies.

‘In-house v agency….or freelancer’… ‘Achieve more impact with a shrinking budget’… ‘Specialists v Integrated’… ‘Can AI help…if so where do I start?’

The pressure to choose well amidst all this choice is hampering experienced marketing leader’s ability to choose at all.

Why Attend?

Perfect Storm will be sharing the stage with customer-focused leaders to debate the tools, tactics and lessons they’re applying to try and create space… build capability… and ultimately improve marketing confidence in The Age of Decision Overload.

The core of our discussion will dive head-first into the big questions preventing growth:

  • How to define the real problems slowing commercial growth
  • Understanding where you can make the most change along the customer journey
  • The importance of finding the perfect talent to solve your problem
  • Why thinking about ‘channels in isolation’ will be your downfall
  • Why creative thinking is still the only unfair advantage for any brand
  • How to think clearly about making the most of your budget and measuring that impact

Agenda:

3pm: Event entry

3:30-4pm: Introductions from event hosts Perfect Storm

4-5:30pm: Panel discussion: The Age of Decision Overload

5:30-6pm: Audience Q&A

This event is aimed at: Marketing leaders, customer leaders, and digital leaders from brands.

Speakers Include:

AI & Machine Learning Marketing & PR Team Building & Leadership

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