Staying Human, by Design

In a world racing to automate, what makes a customer experience truly human? As digital leaders, we’re faced with a flood of new AI tools promising to make our work faster and more efficient. But as we adopt these technologies, are we creating a distance between our brands and the real people we aim to serve?

Join Jaywing for a thought-provoking, story-led session that moves beyond the AI hype. This is a vital conversation for any leader responsible for shaping their brand’s digital future, asking a critical strategic question: how do we leverage AI for efficiency and growth, without sacrificing the brand integrity that comes from genuine customer connection?

This session is designed to provide senior marketers with the strategic clarity needed to guide their teams, make smarter tech investments, and build a customer experience that offers a real competitive edge.

You will leave with:

• A fresh perspective on where AI fits in modern UX.
• A clearer sense of when to lean on automation and when to focus on truly connecting with your customers.
• An understanding of what machines do well, what they miss, and how your brand can use AI without losing sight of the people you’re designing for.
• Memorable, real-world examples that will give you the confidence to champion the user in every decision you make.

Tea, coffee, cake, and other refreshments will be available for all attendees.