Ripping up the rule book, breaking traditions in an institutionalised sector. In the world of PR and comms, social media and influencer marketing are synonymous with consumer campaigns.
This talk will break down how corporate comms, and external and public affairs professionals can and should be harnessing social media to reach new heights. Sharing tips and showcasing successful case studies to drive stakeholder and public support online.
Topics covered in the agenda:
- Audience insights: discover the similarities and differences between corporate comms and consumer audiences, where they spend their time online and what they consume;
- Strategies and tactics for success: Understand how to adopt creative social media marketing tactics to successfully reach corporate comms and stakeholder audiences;
- Best in class: hear about real life examples of organisations ripping up the rule book.
Why attend?
- Gain actionable insights from industry experts;
- Elevate your corporate comms social media strategies;
- Get inspired by other organisations doing this well.
Speakers bio:
- Theresa Santos – Digital Associate Director, Grayling
With over 15 years’ experience in digital and social media marketing across both consumer and corporate organisations, Theresa has a wealth of experience reaching different audiences across the globe. She believes understanding your audience, however niche it is, is the key to successfully forming connections on social media, and has successfully adopted this technique for clients in sectors spanning technology, travel, charity and many more.
- Tom Hall – Senior Account Director, Grayling North
Leeds-based, Tom has over eight years’ experience in delivering integrated communications campaigns that incorporate community/stakeholder relations, PR and public affairs. He has delivered projects and campaigns for HSBC UK, National Grid, SUEZ, Stena Line’s Anglesey Freeport bid and Leeds Bradford Airport that all incorporate significant stakeholder engagement.
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