AI is all the rage isn’t it? You can’t read the news without someone proclaiming it to be the best since sliced bread or the bringer of doom. But what does it really do and how will it affect your job? If ChatGPT can generate a business proposal for a start-up in the tone of Coca-Cola ads and generate a website to go with it – will we need copywriters and designers in the future?
In this talk, Philip Bonhard, Head of Experience Design at Lloyds Banking Group will explore what designers need to know about AI beyond the hype, how they can stand out from the crowd, and what they should do right now to stay relevant and 10x their productivity. AI will be many things, but shouldn’t that be an opportunity for growth?
Phil Bonhard is the Head of Experience Design for Homes and Mortgages at Lloyds Banking Group, the UK’s biggest home purchase lender. He’s passionate about designing products and services that make people’s lives better and believes building stuff is more important than describing it. Prior to joining Lloyds, he headed up experience design for the Economic Crime Prevention Platform, worked in academia and at big consulting firms, and ran his own design agency.
