Do you think you have what it takes to win the RACE across Leeds?
Think Race Across the World, but for marketing strategy.
We’re pitting the region’s sharpest marketing minds against each other in a high-stakes dash to build the ultimate strategy.
Working in pairs, you’ll journey across four unique Leeds locations, each representing a core stage of the funnel: Reach, Act, Convert, and Engage.
At each checkpoint, you’ll be met by an industry expert who will present you with four options to add to your marketing plan. But speed matters: arrive first and you get extra time to grill the expert; arrive last and you’re flying blind with whatever is on the page.
There’s a catch, though. Budgets are tight. You can only pick one option per price tier across the entire journey – so blowing your budget on a flashy ‘Reach’ move early on could leave you scraping the barrel for ‘Engage’ later.
Fortunately, no-one leaves empty-handed; every stop rewards you with a genuinely useful takeaway that will transform your approach to marketing, from bidding models tied to unit economics to budget calculators and channel frameworks.
At the finish line, you’ll pitch your strategy to our panel, with the sharpest plan taking home the crown and a mystery prize.
Then, we’ll finish with an insightful Q&A before heading over to the bar for food, drinks and networking that will keep going long after the formal bit ends.
Part game, part masterclass, part genuinely great time out. Built for the people who own the marketing budget, not just the marketing brief.
Ready to build the ultimate strategy? Spots are highly limited. Register your interest now, and the Spike team will be in touch if you’re selected to join the lineup!
