Predicting Success – a better way to test new concepts

“Trying to predict the future, is like driving down a country road, at night, with no lights, while looking out the back window” – Peter Drucker

In predicting the likely success of new ideas/concepts/products/packaging historically our clients typically only attain a success rate of around 50%

Prediction Markets is a new way to test new ideas and it works

It comes out of the Universities of Iowa, Harvard and Stanford and has recently caught the attention of Behavioural Scientists (including Daniel Kahneman)

With a team from Iowa, Trinity McQueen have developed the UK’s first fully functional commercial prediction market

This talk will explain, what it is, how it works and why it is so accurate