Predicting Success – a better way to test new concepts

Hosted by Trinity McQueen

“Trying to predict the future, is like driving down a country road, at night, with no lights, while looking out the back window” – Peter Drucker


In predicting the likely success of new ideas/concepts/products/packaging historically our clients typically only attain a success rate of around 50%

Prediction Markets is a new way to test new ideas and it works

It comes out of the Universities of Iowa, Harvard and Stanford and has recently caught the attention of Behavioural Scientists (including Daniel Kahneman)

With a team from Iowa, Trinity McQueen have developed the UK’s first fully functional commercial prediction market

This talk will explain, what it is, how it works and why it is so accurate

Business Support Services & E-Commerce, Data, Marketing & PR
Predicting Success – a better way to test new concepts
21st Sep 2021 9:30am - 10:15am
Hosted by Trinity McQueen

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