In 2020 the UK saw the launch of a new tech business every 30 minutes – that’s nearly 20,000 new tech start-ups registered between January and December last year (source: Tech Nation).
While this is brilliant news for the recovery in digital jobs, now back to pre-pandemic levels (ONS reported 116,000 live vacancies within the tech sector as of 5th March 2021), the boom in tech start-ups poses a different problem for tech entrepreneurs and start-up founders who might be left wondering, How do I get noticed? How do I get a journalist to write about my business? How do I increase brand awareness?
With years of experience working with exciting tech start-ups across the country, across a myriad of sectors, we’ll take you through the do’s and don’ts of how to secure impactful press coverage for your start-up, no matter your stage of growth, to help you tell your story, build trust with audiences, grab journalists’ attention, stand out from competitors, and grow your brand awareness.
Breakfast will be provided during the discussion.
Ben Cossor, Head of Technology PR at The PHA Group
Hannah Craig, Head of PHA North, The PHA Group
Stephen Chapman, Reporter at Prolific North
Lizzie Murphy, Business Reporter at The Yorkshire Post
Read the Yorkshire Post’s write up on the event HERE and replay the event below.
