Join Channel 4 for a high-energy evening celebrating the North’s creative talent and digital innovation.
Discover how 4Studio is leading the way in creator-led storytelling and social-first branded entertainment — including a special showcase of Skipton Building Society’s Make Your Move campaign. Plus, see how 4Skills is giving people across the region a voice and a vital first step into digital careers.
Whether you’re a brand, creator, student, or educator — get inspired, get connected, and get involved.
Panel 1: The 4Studio Effect
- Creator-led + platform-native content
- 4Studio’s audience growth (e.g. 170% growth on YouTube)
- Impact on Channel 4 Streaming
- How local creators can get involved
Panel 2: Branded Entertainment & Commercial Innovation
How brands and publishers partner with 4Studio to create social-first branded entertainment that resonates with audiences and drives results.
Guests:
- Skipton Building Society – a leading regional commercial partner
- Mail Metro Media – to discuss branded entertainment, social strategy, and partnership case studies
- 4Studio Commercial Lead – to anchor Channel 4’s vision for future partnerships
Focus: Share learnings, best practice, open knowledge transfer for local businesses and agencies looking to innovate in branded social.
Spotlight: 4Skills Mini Panel
Quickfire reel and panel about talent & knowledge in the North to discuss:
- How 4Skills is building pathways into digital content and media careers
- New initiatives like Accelerate, Business Boost
- Opportunities for local students, educators and businesses to engage
- Open Q&A for audience to ask about skills development and career routes
Agenda:
- 18.00: Guest arrivals, welcome drinks, networking
- 18.30: Main sessions
- 20.00: Celebration party + networking
•Leeds & Northern digital/tech community — to align with Leeds Digital Festival’s ethos of knowledge sharing and network building. •Local creators & creative professionals — especially those working in digital content, social, branded entertainment, or interested in creator-led media. •Students & early-career talent — people looking to break into digital content, social media production, or related creative industries — tying in 4Skills. •Tech & commercial partners — current or potential collaborators for 4Studio (brands, agencies, advertisers, local businesses). •Academics & educators — to strengthen the skills and knowledge transfer angle (e.g. local universities with media, digital, or creative tech courses). •Channel 4 stakeholders & local civic leaders — to demonstrate 4Studio’s regional impact and continued commitment to Leeds.
