PPC can have a huge impact on your business with easily measurable results. This type of campaign management can be real-time responsive to patterns of behaviour. When used correctly, this ensures you are maximising the opportunity for your brand to get in front of your target audience and see the best ROI.
Whether you’re an agency worker or client-side, maybe you run your own business and need to gain a better understanding of how paid media works? Then this one is for you. Tom will tell it like it is, he is a storyteller who can engage an audience, and with Megan by his side the two of them will cover various topics around digital marketing, and you should expect a little fun thrown in for good measure.
Tom Walkden is Head of Paid Media at Equation, part of the IDHL Group. With 10 years of digital marketing experience across various sectors, Tom is the font of all knowledge in this area. Always striving for the best results, he stays across all new opportunities for not only clients, but for his team to develop and grow in this sector.
Megan Graham is Paid Social Senior Lead at Equation, part of the IDHL Group. Having quickly risen through the ranks since joining Equation 3 years ago, Megan is a true talent. Her focus has been primarily around paid content delivery and getting the best results for clients and the Group brands.