Make AI Sound Like You: A practical tone of voice workshop for marketers

AI makes it possible to produce more content, more quickly. But without a clearly defined tone of voice, that content can quickly become generic, inconsistent and difficult to recognise.

Presented by 1 For the City Workshops and delivered in partnership with Brand Ambition, Make AI Sound Like You is a practical workshop for marketers, content creators, founders and business leaders who want their organisation to communicate with greater clarity, personality and consistency.

During the session, you will define what your brand should sound like, turn abstract personality traits into practical writing rules and learn how to apply your voice across different audiences and digital channels. You will also explore how to give AI tools better tone of voice instructions, helping you generate content that sounds like your organisation rather than everybody else.

This is a hands-on workshop rather than a presentation. You will work through guided exercises, assess real examples and test your new framework against a piece of your own content.

By the end of the workshop, you will have:

• A clearer definition of your brand’s personality and voice
• Practical tone of voice principles your team can follow
• Useful dos, don’ts and writing examples
• A framework for adapting your tone to different situations
• An AI-ready tone of voice prompt you can use immediately
• A digital tone of voice workbook containing the exercises and frameworks from the session

Please bring a laptop and one example of your existing content, such as a webpage, email, LinkedIn post or sales message.

Agenda

• 9:15am: Registration, pastries, refreshments and informal networking
• 9:30am: Why tone of voice matters in the age of AI
• 9:45am: Defining your brand personality and audience
• 10:10am: Turning personality into practical voice principles
• 10:35am: Short break
• 10:45am: Creating dos, don’ts and usable examples
• 11:05am: Teaching AI to understand your tone of voice
• 11:20am: Testing your framework on real content
• 11:30am: Close

Places are limited to 25 people. Pastries and refreshments will be provided.

This workshop is designed for:

• In-house marketing, brand, content and communications professionals
• Founders and business owners responsible for their organisation’s messaging
• Marketing professionals working in Leeds-based digital and technology businesses
• Agency marketers and content creators
• People using AI tools to produce marketing and business content

No previous AI expertise is required.