Want to land press coverage but unsure where to start? Or are your pitches being ignored?
During this two-hour workshop, national journalist Suzanne Bearne who writes for global titles including The Guardian, The Observer and the BBC and runs The Guardian’s PR Masterclass, you’ll come away with tools on how to pitch a journalist (including what to include in a press release and the simple tweaks that can help catch a journalist’s attention), how to take advantage of digital platforms such as Twitter and Facebook, and insider advice on how to build relationships with both in-house and freelance journalists, which I know can be more difficult than ever given how busy journalists are.
So whether you’re a small business at the beginning of your journey or you work in PR or marketing, the course will help you feel more confident than ever in pitching to the media and be bouncing with new and fresh ideas of ways to land press coverage across TV, newspapers, radio, magazines, online titles and podcasts.
This is Part II of two webinars I will be holding as part of Leeds Digital Festival. You can book just one or both.
There are also pre-recorded webinars on my website that you can watch whenever you like.