An event with a twist, you will be immersed in 4 x 15mins quick fire presentations which cover the journey from traditional PR through to writing for best SEO results, to a down and dirty masterclass in Digital PR wrapping up with how to effectively measure a Digital PR campaign.
Who would benefit from this event:
Junior – Mid Level Marketeers from both client side and agency would benefit from a rich, immersive session and will walk away with their knowledge buckets topped right up.
We will kick off at10am, wrapping up the session by 11am to allow for 30 mins of coffee and good chat!
Session One – How traditional PR boosts Digital PR
Session Two – A masterclass to Digital PR
Session Three – Writing for SEO success
Session Four – 3 ways to measure PR & Digital campaign success
Hosted by Boutique at their offices, spaces are limited– get signed up.
Speakers:
Martin Power – Digital Account Director
Martin is digital heavyweight with over 12 years experience in the industry. Passionate about technology and with extensive experience developing digital strategies, you will hear Martin deliver 15 mins of Digital GOLD.
Becky Gaskell – PR Account Director
A PR Master with over 10 years experience, Becky has seen the world of PR evolve and seen traditional PR and the digital world merge. Becky will share some of that experience to bring you 15 mins of PR magic to help you spin conversations, breakdance with the press and put your brand in the charts!
Simon Bollon – Founder & Director Boutique
Boutiques Founder & Director, with over 20 years experience in the industry Simon is passionate about outcomes and is the creator of our very own DISCO model which is grounded in data, insights, strategy, channels and outcomes. Simon will deliver a focused 15 mins on the very best ways you can and should be measuring the outcomes of your digital campaigns. Expect straight talking and some surprising tips.
PLUS a special guest speaker to be announced.
