Jump In or Hold Back? A Brand Perspective on AI

Organised by McCann

At a time when AI panels are everywhere, this one is different. We won’t just talk trends. We’ll challenge the hesitation, share honest brand stories, and unpack the moments where playing it safe with AI might be the riskiest move of all.

AI isn’t the future – it’s already here. But for many brands, the question isn’t if they should use it, it’s how.

In this panel, we’ll explore what AI means in practice — from the opportunities it opens up, to the risks and reservations that hold brands back. We’ll hear from agency leaders and a guest client speaker about the real impact of AI on creativity, content, and customer experience — and what the next 12 months might hold.

Expect an honest, practical look at where brands are finding value, where they’re hitting walls, and how to move forward with both ambition and caution.

AGENDA

  • Arrival from 8:30am
  • Presentation starts 9:00am
  • Presentation ends circa 9:45am
  • Q&A 9:45 – 10:00am
  • Post-presentation networking opportunity 10:00 – 10:30am

Tea / Coffee will be provided.

This event is aimed at: Anyone who has a vested interest in knowing about AI and its business impact, from the full gamut of marketeers through to CEO's and anyone in-between. Anyone, in fact, who wants to know more.

Speakers Include:

AI & Machine Learning, Marketing & PR, Innovation
02nd Oct 2025
9:00am - 10:00am
Organised by McCann
Everyman Cinema, Level 4, Trinity, Albion St, Leeds LS1 5AY
Physical
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