How to Succeed When the Cookie Crumbles

A bite-sized guide to privacy-first performance marketing in 2025

The rules of performance marketing are changing fast, and third-party cookies are just the beginning.

With platforms evolving, data signals drying up, and pressure on ROI increasing, performance marketers need to adopt a smarter approach. One built around precision, adaptability and privacy-first thinking.

In this session, Gregg Turner, Performance Marketing Director at Engage, will walk you through the key challenges and opportunities shaping the next era of performance. We’ll explore how to reframe your approach to targeting, measurement, and strategy, while staying commercially competitive.

Why attend?

This talk is for digital marketers who are navigating change, chasing growth, and looking for smarter, more sustainable performance. If you’re feeling the pressure to prove ROI while also dealing with gaps in data, attribution, or audience quality, this one’s for you.

We’ll explore:

• The state of play: Why the landscape is shifting and what it means for you
• Smarter data: How first-party data is becoming the new engine of performance
• Platform evolution: What leading platforms are going and how to keep up
• New approach to measurement: Navigating a world with fewer cookies and clearer signals
• Real-world impact: How brands are already winning with privacy-first strategies–
• Q&A: We’ll wrap up with a relaxed Q&A, giving you the chance to dig deeper into what matters most to your team

You’ll leave with:

Fresh thinking, practical frameworks, and clear takeaways you can use to strengthen your performance strategies for right now, and future-proof them for what’s next.

The session takes place at Engage HQ in Leeds, with refreshments provided and plenty of time to chat with other senior marketers facing the same challenges.

We look forward to seeing you there!