How to Justify Your Marketing Spend to Your Boss

Hosted by Xpand

Research shows that many marketing managers and executives are frustrated with the constant budget restraints and push back that they face when trying to plan their company’s marketing.

Is this you? If so, we’re here to tell you that it doesn’t have to be this way.

In this webinar, Danni and Fran will discuss the common concerns and priorities of bosses or upper management when it comes to marketing spend.

We’ll also share some proven strategies for aligning marketing objectives with the overall business strategy, proving the ROI of your marketing efforts, and building strong relationships with your boss and stakeholders.

By the end of this webinar, you’ll have the tools and knowledge you need to justify your marketing budget and get the resources you need to succeed.

What you’ll learn:

In this webinar, Danni and Fran will discuss the common concerns and priorities of bosses or upper management when it comes to marketing spend.

We’ll also share some proven strategies for aligning marketing objectives with the overall business strategy, proving the ROI of your marketing efforts, and building strong relationships with your boss and stakeholders.

By the end of this webinar, you’ll have the tools and knowledge you need to justify your marketing budget and get the resources you need to succeed.

Who this webinar is for?

This webinar is for frustrated marketing folk who are responsible for planning their company’s marketing, but constantly held back by budget restraints and push back.

What you’ll get:

– Access to the webinar recording and slides

– The opportunity to ask questions of our marketing experts

– A community of like-minded marketers who are committed to getting the resources they need to succeed

Sign up today and start justifying your marketing budget!

We look forward to seeing you there!

Speakers:

Danni is our Head of Digital Marketing at Xpand. She has previously worked as a Marketing Manager for a large education recruitment specialist, where she completed her Digital Marketing CIM diploma. Danni looks after the team that deal with all things content-related, including managing social media accounts, email marketing and strategy.

Fran looks after all things social media at Xpand. Whether this is part of a wider marketing strategy for clients or working directly with clients to help build their brand through the best social media platform to suit their audience, Fran is always in the thick of things. Fran has Masters in Creative Arts and uses this creative flair to ensure client work always has a new creative angle.
Marketing & PR
How to Justify Your Marketing Spend to Your Boss
28th Sep 2023 10:30am - 11:30am
Hosted by Xpand
Online
Virtual

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