Accenture state that “91% of consumers are more likely to shop with brands who recognise them by name, remember their preferences, and provide them with relevant offers and recommendations”. Personalisation pays serious dividends for brands and consumers alike.
Most businesses realise they need to do something to push forwards their personalisation efforts, but struggle because it’s a multi-faceted challenge bringing together technology, data science, marketing, customer experience and merchandising.
Netflix are a notable exceptions to this rule. We will explore what sets them apart in their approach and how you can replicate their techniques in your own organisation.
Hyper is an agency dedicated to the data science behind personalisation. We provide products and services that help understand consumer behaviour and drive rich, rewarding and valuable customer relationships.