How to Harness Digital within Physical Events

“Build it and they will come.” Snappy saying, right? Well, sadly it’s no longer true.

Today’s landscape of always-on digital content means most consumers get their experiences from thumb scrolling – much easier than heading out of the door to experience something IRL – In Real Life.

In this context of ever-increasing competition for our audience’s attention, Hatch explores how working with – rather than against – these channels is no longer a nice-to-have, but a must when planning any experiential activity. Our event and experiential team will take you through the hows and whys of planning a physical event, while still encompassing the power of digital.

The session will cover: 

• The need for cross-channel communication early in the campaign planning stages;
• Experiential pre-promotion – how & why;
• Social integration;
• The value of content capture;
• What happens next? Post-campaign amplification

Speakers:

• Jen Brydon – Events Manager, Parexel;
• Nick Lee-Rodgers – Head of Events & Experiential, Hatch. Nick has spent close to 15 years in the Experiential and Activation space, combining creativity, resourcefulness and a keen eye for detail to deliver high-class campaigns that excite and inspire, yet also work seamlessly in the real world to deliver tangible results.

Perfect for those who work in PR and events, and for brand teams who love to engage in-person with their audiences. Drinks and snacks will be provided.