How Subject Experts Can Thrive In A GenAI World

With the rise of generative AI tools like ChatGPT, it’s never been easier for people to position and present themselves as an ‘expert’ without any real experience. But these pretenders don’t have the stories and scars that come with implementing the theory into real world situations.

In this virtual talk, we’ll explore how consultants, coaches, industry leaders and training providers can continue to build thriving expertise-led businesses in the face of an avalanche of bland AI-generated content.

Join this event to learn:

• Strategies to distinguish your unique, experience-driven insights from generic AI content;
• The 7 key things you need to develop to flourish in the attention-economy;
• The importance of a powerful personal brand (and top tips on how to do this);
• How subject experts are already leveraging GenAI to enhance their coaching and training services.

Speakers:

• Andy Jack – Co-Founder, Candle Digital;
• Martin Mellor – Experienced Financial Trainer;
• Deborah Ogden – Personal Brand Expert.

The 45-minute talk will be followed by a Q&A session. This event will be delivered on Zoom.