Search marketing in financial services is one of the most competitive environments in digital marketing. Clicks are expensive, conversion rates are often low and demand can shift quickly as market conditions change.
In this session, Jaywing will take you inside the search strategy developed for Shawbrook, a specialist lender operating in highly competitive markets. The goal was not simply to increase traffic, but to improve efficiency while continuing to attract the right borrowers.
Through a combination of campaign restructuring, richer conversion data and continuous optimisation, the team focused on ensuring media investment was working as hard as possible.
This session will explore the thinking behind the strategy, the role of data in improving performance and how Shawbrook’s search approach continues to evolve, with organic visibility now strengthening the foundations built through paid media.
