How Euro Car Parts Grew Through Search: Combining paid & organic for sustained growth

As one of the UK’s largest automotive parts retailers, search plays a critical role for Euro Car Parts. With thousands of products and highly competitive categories, customers rely on search to find the right part quickly and confidently.

Over the past decade, Euro Car Parts and Jaywing have worked closely to improve how search contributes to overall performance. With paid and organic search already forming part of an integrated approach, the focus has been on strengthening how the channels use shared data and insights to drive performance.

You’ll find out how, even in a challenging market, the following improvements were seen across search performance:

• +13% year-on-year growth in PPC sessions
• +9% year-on-year growth in Organic sessions
• +10% year-on-year growth in total site traffic
• +41% increase in PPC click-through rate

What you’ll learn:

• What it takes to move from separate SEO and PPC activity to an integrated search strategy
• How to reduce unnecessary overlap between paid and organic search
• Where data, AI and first-party insights can improve efficiency
• Why even well-established search programmes can continue to grow through careful optimisation
• How closer collaboration between marketing teams helps search perform more consistently

This event is ideal for:

Marketing and ecommerce leaders, digital acquisition specialists, paid media and SEO professionals and brands looking to maximise the impact of their search investment.