How do People Really Make Decisions?

What we say isn’t the same as what we do. And in traditional market research, this ‘say-do’ gap can mean the wrong decisions are made.

Using expert insight and examples from big-name brands, we will unpack how behavioural science can close the gap and explore why people are poor witnesses of their own behaviour.

As an award-winning insight consultancy that makes audiences more predictable, we at Trinity McQueen blend behavioural science and technology to paint a clearer picture of people. Behavioural science has given us a new model of human decision-making and technology has made it easier than ever to capture people in the moments that matter.

We will present our insight for 20 minutes, followed by opening the floor for a 10 minute Q&A.