How Can Digital Thrive in Large Organisations?

Our Head of Digital Channels explains how big organisations constantly get digital wrong…and how they might just be able to get it right.

About the event:

Digital is a tough gig in most large organisations.

You’ve probably seen it for yourself. Huge cost overruns. Scope creep. Processes that shackle rather than unleash creativity.

Here’s the elephant in the room: digital has gone from being pioneering and inventive to being conventional and unimaginative. The flame that burned bright in the first digital natives has been all but extinguished by corporate culture.

But is there a way for large businesses to finally get digital right? To do digital without it costing too much money, taking too much time or frustrating end users?

Join Chris Abrathat, Head of Digital Channels at Leeds Building Society, for an insightful discussion about the reality of how to fix digital in large organisations.

We’ll discuss:

• How leaders can go back to basics to help organisations make the right digital decisions
• The lessons we can learn from digital native organisations
• Simple approaches to ensure digital not only survives but thrives in large businesses

About the speaker:

Chris Abrathat, Head of Digital Channels at Leeds Building Society.

Chris has worked in Digital since the late 90s and has had the honour of leading digital at various organisations. He’s worked at Egg, Visa and Aviva to name a few, with a smattering of start-up and consultancy roles, including a stint in eSports. Throughout this time Chris has built up a bag of tricks to help organisations take on the challenge that is digital.